PPC marketing is a form of digital advertising where businesses pay for each click on their ads. These ads appear on search engine results pages (SERPs), social media platforms, or other websites that allow advertising. When a user clicks on the ad, they are taken to the business's website or landing page, and the advertiser is charged a fee.
PPC marketing works by bidding on keywords that are relevant to the business's product or service. The advertiser creates an ad and selects the keywords they want to target. When a user types in one of the keywords, the ad appears on the SERP or other advertising platform. The advertiser is only charged if the user clicks on the ad, which is why it's called pay-per-click.
There are several types of PPC ads that businesses can use to reach their target audience. Here are some of the most popular types:
1- Search Ads 2- Display Ads 3- Shopping Ads 4- Video Ads
Frequently asked questions (FAQ).
Immediate visibility: PPC allows your ads to appear on search results or websites as soon as your campaign is live.
PPC and SEO are both valuable strategies, but they serve different purposes - PPC offers immediate results and visibility but requires a budget- SEO is a long-term investment that focuses on organic search rankings and sustainability.
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